In this article, you will learn about the importance of sports brand mannequins in shop displays and how to pick the right one for your brand image. Let’s explore together!
I. Trends: Current trends in mannequin shopping for sports brands
- Diversity and Inclusion: Today’s society is increasingly focused on diversity and inclusion, and sports brands are no exception. Choosing mannequins with different ethnicities, body types, and abilities can communicate a brand’s support for diversity and appeal to a wider customer base.
- Healthy and active image: Sports brands are committed to communicating a healthy, active lifestyle. Choosing healthy-looking and energetic mannequins can emphasize the brand’s philosophy and inspire customers to buy.
- Personality and storytelling: Mannequins are not only a display tool for merchandise, they can also be part of the brand story. Choosing mannequins with unique personalities and compelling stories can create an emotional connection with customers and increase the appeal of your brand.
How to choose the right mannequin
- Research the target customer group: Understanding the age, interests, lifestyle, and needs of the target customer is key to choosing the right mannequin. The appearance, image, and behavior of the model should resonate with the target customer group so that customers can see themselves in the model.
- Consistency of brand image: The mannequin should be consistent with the brand image. If the brand emphasizes a healthy and positive image, choose mannequins whose appearance and temperament match that image; if the brand seeks individuality and innovation, choose mannequins with a unique style and personality.
- Natural expression and expressiveness: It is important to choose mannequins that can naturally showcase the brand’s products. The mannequin should have expressiveness and good posture control, and be able to display the features and functions of the product vividly through movements and expressions to attract customers’ attention.
- Storytelling and emotional connection: Choosing mannequins with personalities and compelling stories can increase the brand’s storytelling and create an emotional connection with customers, enhancing brand loyalty.
Image from Richenmannequin‘s sports mannequin. To view more sports mannequins please click >
Brand Analysis
In shop displays, different brands have their own characteristics in the use of mannequins:
Nike focuses on demonstrating the dynamism and sense of the energy of movement. They choose mannequins with strong muscle lines and movement postures to demonstrate the adaptability and comfort of their products during high-intensity activities.
Adidas: Adidas focuses on the combination of fashion and sport. They choose mannequins that display a youthful, fashionable image with vibrant, diverse colors and styles to emphasize the flexibility and fashionability of their products.
Under Armour: Under Armour emphasizes function and adaptability. They choose robust and sturdy mannequins to demonstrate the support and performance of their products during more intense sports.
Lululemon: Lululemon emphasizes comfort and healthy lifestyles. They have chosen slender, softly defined mannequins to show how well the products can be worn in yoga, fitness, and leisure sports.
The use of sports brand mannequins in shop displays not only attracts customers’ attention but also communicates the brand’s image and product characteristics. Through diversity and inclusivity, healthy and positive images, and displays of personality and storytelling, sports brands can better attract and engage customers.
When selecting suitable mannequins, brands should research their target customer groups, maintain a consistent brand image and focus on the natural expression and expressiveness of their models. By applying the tips in this article, sports brands can select mannequins that match their image and objectives, thus enhancing the appeal and impact of their shop displays.
Through the correct selection and use of mannequins, sports brands can create a unique image, create an emotional connection with their target customer base, and increase brand awareness and loyalty. Start selecting the right mannequins for your brand now and add glamour to your shop displays!
👉Richenmannequin： A mannequin R&D Factory
View more mannequins → richenmannequin.com/product/
