Customised clothing mannequins offer endless possibilities for brands. They can be personalised to suit a brand’s character and style, making the display a perfect fit with the brand image. Customised mannequins can communicate a brand’s core values, engage the target audience and create an emotional connection with them.
- Brand positioning and target audience analysis: Firstly, it is important to understand the positioning of the brand and the target audience. By thoroughly researching the brand’s core values, style positioning, and target audience preferences, the direction and requirements of the mannequin design can be determined.
- Choice of colours and shapes: Choose colours and shapes that match the brand’s character and style. For example, if the brand is positioned as fashion forward, you can choose vibrant and modern colours such as bright red or blue. If the brand focuses on elegance and a high-end feel, choose classic and elegant colours such as black or gold.
- Expressions of gesture and expression: The gestures and expressions of mannequins can convey the personality and emotions of a brand. Choose gestures and expressions that match the characteristics of the brand. For example, if the brand is looking for energy and youthfulness, choose a dynamic pose and a bright expression. If the brand emphasises elegance and nobility, you can choose an elegant posture and confident expression.
- Emphasis on details: The brand’s character is further highlighted through the design and prominence of details. Details can include the cut of the garment, the choice of fabric, the matching of accessories, etc. Depending on the style of the brand, choose details designed accordingly to showcase the uniqueness of the brand.
- Adjustability and versatility: Given that the brand may have different collections and styles, ensure that the mannequins are adjustable and versatile. This means that aspects such as posture, expression, clothing and accessories can be adjusted as required to suit different collections and campaigns
By aligning aspects such as posture, expression, skin tone and body type with the brand image, the mannequin can better communicate the brand’s values and personality traits, and create an emotional connection with the target audience. This consistency and resonance will help the brand establish a unique image and enhance brand recognition and acknowledgement in the target market.
- Brand positioning and target audience: It is important to have an in-depth understanding of the brand’s positioning and target audience. Choose the right posture, expression, skin color, and body type according to the brand’s positioning and the preferences and expectations of the target audience. For example, if the brand’s target audience is young and energetic, choose a dynamic and bright posture, expression, and a fuller, healthier skin tone and body type.
- Brand values and personality traits: The design of the mannequin needs to communicate the brand’s values and personality traits. If the brand emphasizes confidence and independence, choose poses and expressions that demonstrate confidence and determination. If the brand focuses on naturalness and balance, choose elegant and gentle posture, expressions, and a more natural skin tone and body type.
- Brand style and fashion trends: Consider that the style and fashion trends of a brand have an important influence on the design of a mannequin. If the brand is edgy and fashionable, choose unique, bold poses and expressions, as well as more fashionable skin tones and body types. If the brand is classic and elegant, you can choose a stable, elegant pose and expression, as well as a more classic skin tone and body type.
- Cultural and regional differences: In an international market it is also important to take into account cultural and regional differences. Ensure that mannequins are designed to fit local cultural and aesthetic perceptions in order to better resonate with customers in your target market.
- Diversity and inclusion: Brands should focus on diversity and inclusion to ensure that the design of mannequins reflects the beauty of different skin tones, body types, and postures. Include as many different skin colors, body types, and postures as possible in the selection and design process of mannequins to demonstrate the brand’s support and recognition of diversity.
Customized mannequins can also help brands to showcase the features and highlights of their products. Through customized detailing, such as attention to clothing details, special gestural expressions, and creative accessory combinations, brands can bring out the uniqueness of their products. Whether it’s showcasing an elaborate dress, highlighting a pair of stylish shoes or showcasing garments made from sustainable materials, customized mannequins can bring out the characteristics of a product perfectly.
Reflecting the cut and texture of a product: by customizing the shape and proportions of a mannequin, the cut and texture of a product can be better displayed. For example, the unique cut and flowing shape of a particular garment can be tailored to fit the mannequin, and the texture of the product can be accentuated through the appropriate choice of garment material.
- Highlighting special designs and details: If a product has special designs or details, a bespoke mannequin can help to highlight these features. For example, special patterns, decorations, or details on a product can be better displayed by customizing specific postures, and arm or foot positions to make them more prominent and eye-catching.
- Customized accessories and attachments: Customised designs for mannequins can also include customized accessories and attachments to emphasize the uniqueness of the product. For example, choosing special accessories or accessories for the mannequin that match the product, such as scarves, hats, bags, etc., to highlight the style and personality of the product.
- Color and style echo: the color and style of the bespoke mannequin should echo the product to create an overall consistency. By choosing skin tones, make-up, and hairstyles that match the product, the visual association between the product and the mannequin can be strengthened, enhancing the appeal and recognition of the product.
Emphasise the use and function of the product: If the product has specific uses and functions, customization of the mannequin can help emphasize these aspects. Customizing a specific pose or scene setting, it can demonstrate the effectiveness and benefits of the product in actual use, stimulating customer interest and desire to buy.
Customized clothing mannequins are a powerful tool for creating a unique image for a brand. Through personalized design and customized production, brands can achieve distinctive displays that highlight product features and attract more eyes and attention. Whether it is to create a brand image, highlight a product, or enhance the appeal of a marketing campaign, customized mannequins can bring unique value and a competitive advantage to a brand.
