East Asia
Physical characteristics: Asians usually have relatively small stature and slender body proportions.
For example, the average height of Chinese men is about 170-175 cm, and the average height of women is about 158-163 cm. The average height of Japanese men is about 171-172 cm, and the average height of women is about 158-159 cm. The average height of Korean men is about 172-174 cm and the average height of women is about 158-161 cm
Clothing design: In order to cater to the Asian market, clothing design usually focuses on fitted silhouettes and delicate details to emphasize slim body shapes.
Mannequin selection: Mannequins in East Asia usually have a relatively slim body type, in line with the figure characteristics of local consumers.
Southeast Asia
Physical characteristics: The average height of the population in Southeast Asia is relatively low and usually falls below the Asian average height range.
For example, the average height of men in India is about 165-170 cm, and the average height of women is about 152-157 cm. The average height of males in Thailand is about 165-170 cm and the average height of females is about 155-160 cm. The average height of males in Indonesia is about 163-167 cm and the average height of females is about 150-154 cm.
Clothing design:
● Comfort and breathability: as the climate in Southeast Asia is usually hot and humid, clothing design focuses on comfort and breathability to cope with the hot weather.
● Loose cut: In order to provide better ventilation, many garments are cut in a loose fit to make wearing more comfortable.
Mannequin Selection：
● Representing regional characteristics: In Southeast Asia, brands may prefer to choose mannequins to represent the physical characteristics of the local population to better demonstrate how the garments will be worn in the region.
● Cultural resonance: When choosing mannequins, brands may consider the local culture and aesthetic concepts in order to resonate with the target audience and enhance brand identity.
Nordic Region
Physical characteristics: People in the Nordic region are usually relatively tall. Body types are generally well-proportioned and relatively balanced in terms of shoulder width, waist, and hips.
In the Nordic region (e.g. Denmark, Finland, Norway, Sweden, etc.), the average height of people is usually high. According to the data, the average height of Nordic men is about 180-183 cm (about 5 feet 11 inches to 6 feet), and the average height of women is about 166-169 cm (about 5 feet 5 inches to 5 feet 6 inches).
Clothing design: Because of the cold climate in the Nordic region, warmth and comfort are often emphasized in clothing design. Down jackets, woolen jumpers, and thick coats are common winter clothing. In addition, Scandinavian countries often emphasize simplicity and functionality in design, focusing on quality and durability, and paying more attention to practicality than ornate decoration.
Mannequin selection: In the Nordic region, the selection of mannequins is usually in line with local physical characteristics and aesthetic concepts. Taller, more proportional mannequins are preferred to reflect the physical characteristics of local people. In addition, Scandinavians usually value natural and simple aesthetics, so in the choice of mannequins, they tend to favor minimalist shapes, avoiding excessive grooming and cumbersome details.
Central Europeans
Physical Characteristics:
Men’s shoulder width and weight are generally larger, while women’s bodies are usually more curvy, highlighting the waistline.
Height: Central Europe includes countries such as Germany, France, Italy and Switzerland. The average height of Central Europeans usually falls between that of Southern Europeans and North Americans. According to the data, the average height of men in Central Europe is about 175-180 cm (about 5 feet 9 inches to 5 feet 11 inches), and the average height of women is about 163-168 cm (about 5 feet 4 inches to 5 feet 6 inches).
Clothing design:
Clothing design in Central Europe focuses on simplicity, comfort, practicality and fashion. These design features make clothing easier to wear in everyday life.
Clothing designers in Central Europe usually aim for high-quality fabrics and cuts, with an emphasis on details and embellishments, but with a relatively conservative overall style.
Mannequin selection:
● In Central Europe, the selection of mannequins usually takes into account models that fit the local body type profile. This allows for a better demonstration of how the garment will fit in the Central European market.
● The facial features of mannequins are also often considered to match local aesthetics to increase the resonance of the model with potential consumers.
Southern Europe
Physical characteristics:
More proportional: People in Southern Europe are usually predominantly well-proportioned, with broad shoulders, relatively balanced waists, and hips.
Slender: Compared to North America, people in Southern Europe may tend to be more slender and relatively lightweight.
Medium height: Overall, the average height of the population in the Southern European region is relatively medium, and may be slightly lower than in the Nordic region.
Southern Europe includes countries such as Spain, Greece, Portugal, southern Italy, and so on. The average height of people in Southern Europe is relatively short. According to the data, the average height of men in Southern Europe is about 170-175 cm (about 5 ft. 7 in. to 5 ft. 9 in.) and the average height of women is about 157-163 cm (about 5 ft. 2 in. to 5 ft. 4 in.).
Clothing design:
Comfort and lightness: Due to the warmer climate in Southern Europe, clothing design usually focuses on comfort and lightness to suit the hot summer climate.
Fashion and Details: Clothing design in the Southern European region is also characterized by fashion, exquisite details, and popular styles, reflecting the fashion culture of the region.
Mannequin dummy selection:
Slim figure: Considering the slimmer physical characteristics of people in Southern Europe, brands usually favor slim models when choosing mannequins, in order to better show the shape of the clothes.
Natural beauty: the aesthetic preference of southern Europe is more natural, so when choosing mannequins, brands may choose models with natural beauty and sunshine temperament, making the clothing display closer to the target consumers.
North America
Physical characteristics:
a. Diversity: North America is home to people from a wide range of races, cultures, and backgrounds and has a great diversity of physical characteristics. This includes a variety of heights, weights, busts, waists, hips, and other differences.
b. Obesity rates: It is worth noting that North America has relatively high rates of obesity, which also affects clothing design and mannequin selection, and the need to provide clothing that is suitable for different body types.
c.North America includes the United States and Canada. The average height of North Americans is relatively high. According to the data, the average height of North American men is about 175-178 cm (about 5 feet 9 inches to 5 feet 10 inches), and the average height of women is about 162-165 cm (about 5 feet 4 inches to 5 feet 5 inches).
Clothing design:
a. Diversity: Due to the diverse cultures and aesthetic concepts in North America, clothing design is also very diverse. Brands usually offer a variety of styles and sizes of clothing to meet the needs of different people.
b. Inclusiveness: In recent years, inclusiveness has become an important trend, and brands are increasingly inclined to design garments suitable for all body types so that more people can find the right style for themselves.
Human dummy model selection:
a.Diversity display: In North America, brands are increasingly focusing on diversity display, including the selection of mannequins of different races, body types, and ages to better reflect the local diversity of the population.
b. Practicality: Choosing mannequins that fit the local market is key. Considering the different body types of consumers in North America, it is important to choose mannequins that can display different clothing styles.
Custom mannequins have become an effective tool to help brands succeed in the global marketplace, allowing for better presentation and recognition of garments in different regions. By taking into account body type differences, cultural aesthetics, and market needs, brands are able to better meet the needs of consumers in different regions and expand and grow in the global marketplace.
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